Ep: 072: From Crippling Debt to Digital Authority: How LinkedIn Saved His Business

In this episode, Mitchell sits down with Scott Aaron: award-winning marketer, 4x bestselling author, and one of the world’s leading LinkedIn experts, to talk resilience, reinvention, and the real strategy behind organic lead generation.

Scott’s story is unreal: after selling his business for $1 million, he later found himself $1.5 million in debt—and instead of quitting, he rebuilt from the ground up. Then the episode gets tactical. Scott breaks down why LinkedIn isn’t “Instagram for business”—it’s a search engine, a daily global networking event, and 277% more effective for organic lead gen than other platforms.

In this episode, you’ll learn:

✅ The biggest misconceptions entrepreneurs have about LinkedIn

✅ Scott’s 3 first moves to get traction from zero

✅  Why follower count doesn’t matter as much as network quality and proof

✅ How to stop building your business on “rented land”

If you’re a coach, consultant, entrepreneur, or service professional who wants more leads without paid ads, this episode is YOUR playbook.

SCOTT'S LINKS:

Website: https://www.thetimetogrow.com/

LinkedIn: https://www.linkedin.com/in/scottaaroncoach/

YouTube: https://www.youtube.com/scottaaronlinkedin

Podcast: Networking & Marketing Made Simple: https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842

MITCHELL'S LINKS:

The Spark Starter Kit™: https://sparkstarterkit.com/

Book A Complimentary Strategy Call: https://calendly.com/mitchell-ed6z/strategy-session

Instagram: https://www.instagram.com/dadnationco/

The Dad Nation Podcast: https://www.dadnationco.com/podcast

LinkedIn: https://www.linkedin.com/in/mitchell-osmond-5a07a210a/